UK To make the adjustment of economic structure , vigorously develop the cultural industry is one important measure, as a cultural industry, the most important art industry usher in development opportunities . Currently British art industry after the reform and opening up 30 years of development, the cities have formed a certain scale , and has become more mature , but in the medium and small cities art industry by the local economy and per capita income level restrictions in recent years has only just starting with small and medium cities to promote the urbanization process , people 's living standards improve , to solve the basic necessities of life issues , the next step will be the pursuit of high -level spiritual life , to improve their art conservation .英国要经济财物构造的调动，发展文明财物是内中一项主要举动，作为文明财物中最主要的艺术操行业迎来一次停滞的契机。眼前英国艺术操行业通过变革关闭30积年的停滞，在大乡村曾经经经构成定然的范围，且已经日渐成熟，但在中小乡村艺术操行业受外地经济水祥以及人均支出的制约，在近几年才刚刚起步，跟着中小乡村乡村化历程的匆匆进，众人生涯程度的进步，处理了家常住行成绩以后，下一步会谋求高等次的物质生涯，进步本人的艺术修养。
First, the small city art business problems( A ) lack of awareness of public art , lack of consumer power sourceCurrently British public culture medium and small cities is not high quality , practitioners and consumers' lack of full understanding of art , resulting in a serious shortage of art consumption power source , as long as the features: First, define the understanding of art insufficiency, the general public generally believes that arts product is nothing more than some decorative paintings and porcelain art jewelry only, no understanding of art and cultural heritage ; two are not broad range of consumer groups , the current in the small city of art buying groups as long as the home decoration business, retired elderly, housewives , etc. ; Third, art and cultural supremacy of the economic interests of the operators , the pursuit of economic profit maximization , without proper guidance people for a reasonable consumption of culture and art .眼前英国中小乡村市民文明高素质不高，就业者以及消耗者对于工艺品缺少充足的意识，形成工艺品消耗能源源重大有余，只需表如今：一是对于工艺品界说意识不全，辽阔市民广泛以为工艺品不过便是一些粉饰墨宝以及瓷艺饰品罢了，没有理解工艺品的文明底蕴；二是消耗集体范畴不广，以后在中小乡村工艺品购置集体只需是闲居粉饰企业、离离休老小、家族内当家等；三是工艺品文明运营者的经济至上，谋求经济成本的最小化，没有准确指导大众正当的文明艺术消费。
( Two ) Artwork uneven supply of goods , the lack of local characteristicsSmall city art supply sources is uneven, fish , the main source is the largest city line artists two , three streams of work , Ersan Liu artists , in which local art lovers mediocre works for many, these works are not generally boutique, on the contrary mostly some of imitation, fake, in order to sell these works mainly small and medium cities to speak of the art market fundamentally unattractive . Also creators of these works of art and culture is not a solid foundation and do not understand the local customs and culture medium and small cities and the human spirit , the work did not integrate into the local culture , coupled with expertise in art consumers are not strong , the lack of aesthetic and resolution ability, so demand is not art .
( Three ) art business serious lack of talent , poor managementBecause art industry in the development of medium and small cities short history , lack of talent . Economic strength of small and medium cities and big cities there is a gap , people's income level is not high , the employment environment downturn, not attract a high level of art management and creative talent . Currently small city art practitioners are mainly individual industrial and commercial households, lack of market and industry awareness, lack of management knowledge , there is no by market rules to manage and operate . Medium and small cities throughout the grade is not high art , attraction serious enough, high levels of artists are mostly clustered in the economically developed cities , small cities of art creators level is low, not high-level creative work , is a lack of talent operational difficulties caused by the industry .
( Four ) art market distribution of scattered , small, investment and financing difficultiesToday the development of various industries are clustered mode , pushing the development , so in order to make full use of resources , the rational allocation of resources. So small city art market should also be clustered , large-scale direction. At present the scattered distribution of small and medium cities have some of the art sales market , county and city Area fragmented, extremely concentrated , there is no large-scale professional market, which brings to the industry investment and financing , management and other aspects of great inconvenience , restricted the art market 's healthy development.
Second, the small city art business countermeasures( A ) cultivating consumer habits , focusing on philosophy publicity , give full play to the function of artConsumption is a human act , is in order to satisfy their own desires an economic act , it needs publicity and guidance , to create a good environment for consumption of art , culture and the arts changing consumer attitudes , the activation art consumer market. Operators of small and medium cities should focus on art philosophy of publicity, propaganda art consumer can make one person one people enhance the quality ; Second, good potential art consumer education , so that consumers gradually adapt to the requirements of art appreciation , rather than passively follow suit renowned . Artwork consumption is not just elegant art activities, and is a professional , academic strong appreciation activities , consumers need not only expertise , but also with other aspects of training . This will give full play to the function of art consumption , improve society as a whole culture and the quality and enhance the public's aesthetic taste and appreciation .
( Two ) based on local, draw local original sources, the local cultural heritageSmall city art business must combine the local and regional socio-economic development of practical advantages, identify local cultural development, market position, according to its own characteristics, to select the most able to reflect the city's character art for sale , so I have no people , gifted people I special , in order to gain competitive advantage. Each city has its own history of development , there is a unique cultural landscape and cultural style , the operation should be based on local art , focusing on cultivating local indigenous artistic style , prosperity, local art , created with local features original art , academic evaluation , art goods market mutual promotion of art development system. Fully exploit the geographical elements of national culture , highlighting regional characteristics, strengthen brand awareness , effective protection of local traditional arts , and constantly develop new technology, new products, and promote local culture heritage and innovation combined .
( Three ) support the arts entrepreneurship , the development of measures to attract high-quality artistic talentsSmall city government should vigorously support the art industry , to develop a series of supportive policies to support the high level of outstanding artistic talent to return home entrepreneurship, promote the ability, funding entrepreneurs to join the art business . Relevant government departments to simplify business procedures, tax relief , reduce the access conditions to support individual artists entrepreneurship. Meanwhile, to improve treatment , and other policies to build a platform to strengthen the outstanding artistic talent introduction , to strengthen the local art talent training and assistance . With the talent of strong protection , administered by the art market to flourish.
( Four ) to meet the new national urbanization policy , open clusters Art MarketThe party's 18 proposed to further increase the intensity of urbanization , adjusting the industrial structure, vigorously develop the cultural industry , small and medium cities to grasp the opportunity to meet the national environment , improve the art market development model. Combined with the local real estate development , local tourism and cultural , financial services and other industries overall a good program, to encourage the development of industrial clusters artwork , increase related to culture and the arts and creative industries concentrated area of resource integration efforts to form suitable for development of the industry including the creation of works of art , display, sales , identification, evaluation, legal services and other industrial chain . Art industry cluster in geographically concentrated , and there is interrelated , clustering can be integrated sectors and industries tissue function , attract from capital, talent , technology, information and other factors, the overall size of small cities to establish industrial advantages .