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Government tourism bodies within the Asia-Pacific Region are consciously using events to position their destinations in the marketplace (Allen, O’Toole, McDonnell & Harris, 2002). Critically discuss the concept of “event tourism” and examine its implications for a host destination community.
l #p#分页标题#e#Why tourism bodies use events (good reference, but not only, ‘Tourism white Paper’) –approximately 350 words
l Short introduction to the essay (what will be discussed in the essay) – approximately 150 words.
l Discussion of the implications for the host community – approximately 1000 words
² What are #p#分页标题#e#implications?
² Marketing / image generation
² Social and cultural impacts
² Economic impacts
² Environmental impacts
l Discuss both positive and negative
l The discussion#p#分页标题#e# must relate to the impacts on the host community – no other impacts
l Examples in Australia (& overseas examples for international students) can be used
Conclusions: — approximately 500 words
l Sharp, to the point, they need to relate to the literature review done in the first section of the introduction and in the main body of the essay
l Students are encouraged to provide their own ideas on the issue#p#分页标题#e#
l Students are encouraged to provide strategies: how can tourism bodies host events to position the destination on the market without affecting the host community in a negative way? How can tourism bodies use events to facilitate the development of the host community?
References: from both academic journals and books. No fix number, the more the better; however they have to be relevant.
Chapter 13 textbook, events strategies from state tourism organisations.