Assessment Task 3 (Individual Case Analysis 2)
You are to analyse and report on the case study ‘Thompson, 2020, ‘Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys?’ (Case 19 pp. C215-231 in Thompson, Peteraf, Strickland & Gamble, 2020, Crafting & Executing Strategy: The Quest for Competitive Advantage 22nd Edition, McGraw Hill)
Specifically, you are to:
- Conduct relevant analyses of the information contained in the case study using theories, models and frameworks covered in textbook readings, lectures and tutorials and specifically relating these to the materials studied in Weeks 1-8 of the course MGMT3015. This means that you should compare and contrast facts from the case to the detail of models, frameworks and theories covered in Weeks 1-8. You should use only information contained in the case study as set out on pages C216-231 of the textbook. You are not expected to conduct analyses using any other sources other than the case study and you will not be rewarded for doing so – information included in your analyses that comes from sources other than the case study will be ignored in assessing your assignment submission.
- Derive strategic insights (issues that you interpret as positive or negative trends, opportunities or threats) from your analyses in point 1 above. This means you should clearly explain the strategic implications of the analyses that you have performed by setting out what issues of strategic significance you see in your comparisons/contrasts of the facts of the case to the detail of the models, frameworks and theory and detailing what these indicate to you about existing strategies and future strategic options.
- Recommend and justify some strategies or programs of strategic action that you believe Mattel should adopt in order to seize the most attractive opportunities or avoid the most potentially damaging threats that you have identified through your analysis (Point 1) and aligning these to your strategic insights (point 2) above. In developing these strategies make sure you justify your recommendations (explain why your ideas are good strategic ideas) and also make sure that you frame these using models, frameworks and theories covered in Weeks 1-8.
A reminder – the purpose of the assignment is for you to demonstrate your understanding and ability to apply models, concepts and frameworks covered in the course MGMT3015. Therefore, the practice of simply sourcing and copying or paraphrasing the work of another person does not demonstrate understanding or ability to apply concepts, models and frameworks that you have learned.
You are expected to comply with ANU Academic standards including ensuring that all ideas, insights and recommendations are either your own original work or appropriately cited and referenced. Use of any information that is not your own original work must be appropriately identified and cited – and excessive use of work that is not your own original work (e.g. heavy reliance on finding and copying or paraphrasing the work of another person including students at ANU or another institution) will be treated as academic misconduct and will be investigated and potentially penalised heavily.
If you need to refresh yourself on what is expected, you should refer to this link to the Academic Misconduct Rule of the Australian National University via https://www.legislation.gov.au/Details/F2015L02025