标准型的开头涵盖了以下几方面内容：人物，事件，时间，地点，原因和形式。这种写法很像新闻写作中的六个W，它使读者对于文章即将涉及哪些内容有一个清晰的印象。其中最标准的就是概括性的开头，而最普通的概括性开头往往就是重复一遍问题： "While I have had many opportunities to serve in the capacity of a leader in both my personal and professional lives, there are two occasions that I feel clearly demonstrate my managerial potential." "There are two individuals who have deeply shaped my professional thinking." "My most important cross-cultural experience is related to the fifteen months I spent in Thailand as a teacher of Economics and Business in a Cambodian refugee camp."
"Stop foolin' around, old boy. How would an MBA help you? Better get on with your career." "First-rate skiing, the Winter Carnival, a bucolic setting, Ivy League football, and a great career at the end of it all? Who wouldn't want a Tuck MBA?"
"I carried the puck up the left wing and couldn't find a team-mate as I reached the offensive zone."
"Recently, I was trapped on a ledge more than 300 feet above the ground when an unexpected snow storm hit while I was rock climbing." "During my senior year in college, my father was diagnosed with terminal skin cancer."
"Technological innovation is occurring at an ever-increasing pace." "Six months ago, my church implemented a new organizational structure in which all the various church functions were consolidated under the responsibility of one of ten different committees."
"'It's in my blood, it's in my veins, I am the ghost who entertains.' — Peter Weiss, Wie dem Herrn Mockinpott das Leiden ausgetrieben wird"
"During the summer before my senior year, I founded and managed a company that employed five people and grossed twenty thousand dollars." (第一部分) "In my senior year at Harvard, I led our ECAC champion hockey team in points, becoming the first player to ever begin his career on the J.V. team and finish as the varsity's leading scorer." (第二部分) "I paid for the majority of my college education, while achieving Dean's List every semester, spent forty hours each week participating in a Division 1 athletic program, worked ten to fifteen hours each week to help defray tuition costs, and also maintained a balanced social life." (第三部分)